ekta kapoor opinion
Ekta Kapoor Scores 80% With Saas Comparison Clout
Ekta Kapoor’s SaaS-style strategy boosted her flagship show’s ratings by 80%, making her the top-ranked creator in Indian TV. By treating plotlines, licensing, and distribution like modular software, she turned a family drama into a high-performing product line. Viewers and advertisers alike feel the impact, even if the