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Experts Warn Saas Comparison Skews Soap Ratings
A Nielsen analysis shows Saas Bhi Kabhi Bahu Thi still pulls 250+ TRPs in peak weeks, far eclipsing Anupamaa’s 48% viewership rise, which proves that direct comparisons skew the true picture. The two shows differ in age, audience habit formation, and promotional ecosystems, so a simple side-by-side rating is